Portsmouth, NH—Franchise Business Review announced the recipients of its 2012 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country’s most popular franchise brands. Now in its 7th year, the "FBR50" is the only awards program to look at actual franchisee satisfaction data and rank companies based on that.
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics. Franchise Business Review contacts each franchisee individually with an average franchisee participation rate of 70%.
"We’re seeing more of a focus from franchisors on unit profitability. This has been a big focus for operators in the past several years, but now it seems franchisors are actually responding. Franchisees are rating support from franchisors better than they were a few years ago," Rowan said. "Everybody’s more optimistic going into 2012."
Franchise Business Review publishes reports throughout the year on the top-rated companies and industry segments within the franchise marketplace. In March, the company will release its annual "Guide to Today’s Top Franchises" report, which includes more detail on the state of franchising in 2012 and on each of the award-winning companies. For a full list of the 2012 award winners, visit www.FranchiseBusinessReview.com.
About Franchise Business Review
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at (603) 433-2270.
Visit www.FBR50.com or www.FranchiseBusinessReview.com for more information.